(I don’t work for MUD or anything. I just like the idea and it’s giving me exactly what it said it would.)
Mud Water. It sounds revolting. Whomever came up with the name needs a hard slap across the face with a sack of Matcha, but they’re definitely on to something.
The point at which Mud water (or MUD\WTR as it’s known) slid into my DMs, was the exact same point at which I’d just consumed my fifth doppio espresso for the day. It wasn’t pretty. I was a jittery, caffeine-addled sleepless mess.
The caffeine spiral happened after returning from London with heinous jetlag and what felt like a 2 week-long hangover. I couldn’t sleep, and when I was wandering around like a zombie, bumping into things and trying to focus on a single task for more than 20 seconds.
I’d just finished a workshop for the three biggest major tea brands in the world when I realised there were major differences in the hit you get from tea vs coffee. The coffee hit is almost instantaneous in some sense; the caffeine hits the blood through various means and the smell creates a stimulation loop that kicks off a chain of reactions in the brain. I love it. — I even used that kick to tether a gym habit. But, tea has a more sustained release, without a caffeine crash. And MUD? Even better.
What the hell is in MUD, then?
Sure, it sounds like a laundry list of the hippest ingredients being sold in Brooklyn right now, and frankly, it is. But these ingredients are the best way of kicking a caffeine addiction without curling up into the fetal position at the bottom of a locked wardrobe, shaking and sweating until it’s out of your system.
When it arrived the promo materials were a bit intense.
The benefit was felt almost immediately. By the third, the ingredients had sort of weirdly acquainted themselves with my digestive tract and the focused buzz was a whole new level of focus. My productivity shot up like crazy, and my memory recall was working as if I were sober. (I’m not. at all.)
I’d be interested to see what you think of it. If you’re willing to try something new, I’d highly recommend it as an alternative to tea or coffee. Give it a try and let me know your experience?